Building a world where disability inclusion is simply good business
In 2020, I co-founded Purple Goat with the team at Goat, now part of WPP, with a simple but ambitious goal: to change the way brands engage with disabled people.
Despite representing around one in four people in the UK and holding significant spending power, disabled people have historically been overlooked, underrepresented or misunderstood by the marketing industry.
We believed there was a better way.
By combining authentic disabled voices with world-class influencer marketing expertise, Purple Goat became the world’s first disability-focused influencer marketing agency.
Our mission is to help brands move beyond tokenism and create campaigns that genuinely reflect the diversity of the world we live in.
Why Purple Goat exists
As a disabled entrepreneur and campaigner, I’d spent years experiencing the gap between the lived reality of disabled people and how disability was portrayed in mainstream media and advertising.
Too often, disabled people were absent from campaigns altogether. When they were included, it was often through outdated stereotypes or one-off initiatives. At the same time, I could see that brands were increasingly committed to inclusion but lacked the confidence, expertise and connections to do it well.
Purple Goat was created to bridge that gap.
We help organisations understand that disability inclusion isn’t just the right thing to do. It’s a business opportunity, a driver of innovation and an essential part of effective modern marketing.
From startup to industry leader
What started as an idea during the uncertainty of 2020 has grown into a globally recognised agency.
Together with an incredible team and community of creators, we’ve built one of the largest networks of disabled influencers and content creators in the UK and beyond. We’ve worked with leading brands across finance, retail, healthcare, travel, technology and the public sector, helping them create campaigns that reach audiences authentically and drive meaningful results.
Along the way, Purple Goat has received industry recognition, won awards and helped shape conversations around accessibility, representation and inclusive marketing.
Like any entrepreneurial journey, it hasn’t always been straightforward. Building a category-defining business means challenging assumptions, navigating change and continually evolving alongside clients, creators and the wider industry. Those challenges have only reinforced our belief that inclusion isn’t a trend. It’s the future of marketing.
With Dom Hyams, Global Client Director at Purple Goat Agency
Looking ahead
Purple Goat continues to grow, creating new opportunities to embed disability inclusion more deeply into global brands and campaigns.
Our ambition is not simply to create better advertising. It’s to help build a world where disabled people are seen, heard and valued in every aspect of business and society.
Because when brands include disabled people, everybody benefits.
Learn more
To explore our work, meet our creators or find out how your organisation can build more inclusive campaigns, visit Purple Goat at purplegoatagency.com
