Martyn Sibley – The world on disability and beyond

A long suspension bridge stretches across calm water at sunset, glowing with lights. The sky fades from pink to deep purple, and a city skyline sits in the background with mountains behind it.

Building Bridges

05/12/2025 Leave a comment

For so long, disability has been placed in its own box. A separate category. A side conversation. Something to be spoken about only in specialist spaces. But real progress happens when we build bridges instead of boxes. Bridges between disabled and non disabled communities. Bridges between business, culture, policy and everyday life. Bridges between lived… Continue Reading

Side by side images of Frida Kahlo and Ray Charles. On the left, Frida Kahlo faces forward with flowers in her hair and a green floral background. On the right, Ray Charles, wearing sunglasses and a suit, sings while playing the piano onstage.

Uncaging talent – Frida Kahlo and Ray Charles

04/12/2025 Leave a comment

When I think about what the world gains if everyone has the chance to flourish, two people always come to mind: Frida Kahlo and Ray Charles. Both lived with disabilities in times and cultures that offered very little support, understanding, or access. Yet their talent found a way through the cracks, and the result changed… Continue Reading

Christmas Tree

02/12/2025 Leave a comment

Our Christmas tree is up, and it’s officially December mode. This felt like the right picture for today’s post because my December challenge isn’t just about deep essays every day. It’s about noticing small moments, sharing a spark of something, and keeping the rhythm going. Sometimes purpose shows up in the big work trips and… Continue Reading

Occupational Therapy Show

02/12/2025 Leave a comment

Kicking off my December posting challenge with a highlight from last week’s brilliant Occupational Therapy Show at the NEC in Birmingham. OpenRoadAccess provided fully accessible transport from my home in Cambridgeshire, which meant I arrived ready for a the day with the ORA team on their stand. They met so many inspiring occupational therapists and… Continue Reading

Promotional graphic for ITV’s “Living Room Legends” campaign celebrating 70 years of TV advertising excellence. The image features a photo of Martyn Sibley, Co-Founder and CEO of Purple Goat Agency, wearing a purple hoodie and smiling. Text reads: “Living Room Legends – The first 70 years of TV ad excellence. ITV, D&AD, System1. The chosen ad: Channel 4’s Meet the Superhumans.” The design uses bright pink, yellow, and black colours.

70 years of advertising

07/11/2025

I’m honoured to be taking part in ITV’s Living Room Legends campaign, celebrating 70 years of advertising history, by revisiting some of the most iconic ads ever made. As part of this series, which brings together 70 voices from across the creative industry, I chose to reflect on Channel 4’s groundbreaking “Meet the Superhumans” campaign… Continue Reading

A collage of four individual photos showing the senior management team at Purple Goat. Top left: Dom, smiling in a blue sweatshirt and black cap, holding a drink. Top right: Dani, wearing glasses and a black jacket, smiling while seated indoors. Bottom left: Harriet, wearing a dark cap and brown coat, smiling and holding a cup in front of a Christmas tree with lights. Bottom right: Dan, wearing glasses, tan cap, and a dark jacket, smiling while holding a beer mug in a warm, festive setting.

Purple Goat Leadership

05/11/2025

At Purple Goat, leadership has never been about one person. It’s about shared purpose, trust, and the collective energy that moves us forward. I’m so proud to shine a light on four people who embody that spirit and who, together, represent the heart of Purple Goats Senior Management Team. – Dan Wilcox, our Chief Operating… Continue Reading

Purple Tuesday 2025

04/11/2025

I’m delighted to share my ongoing support for Purple Tuesday. An initiative I’ve known from the start through its founder Mike Adams, a friend and changemaker I respect deeply. Over the years I’ve been honoured to serve as an ambassador for this movement that is making accessibility and inclusion in business more than an after-thought…. Continue Reading

When Plans Change, the Message Stays the Same

06/10/2025

Lately I’ve been exploring a big question: how do societies truly thrive when everyone is included? That exploration took me (virtually) to Turin this week for the Destinations for All World Summit on Accessible Tourism. I was meant to be there in person, but when my care assistant became unwell, I couldn’t make the trip…. Continue Reading