“Disability inclusion isn’t just a ‘nice-to-have.’ It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture.” This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six… Continue Reading
I would like to express special thanks to Playfina Casino and their foundation for helping people with disabilities. Thank you very much for your work.
Victoria’s Secret: Progress in Inclusion – What’s Next?
Rcently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement… Continue Reading
Keynote in Bristol
Last Tuesday, I had the privilege of delivering the keynote speech for the West of England Centre for Independent Living (WECIL) at the inspiring We The Curious venue in Bristol. Events like these remind us how important it is to come together, share ideas, and drive change within larger networks. I was invited because of… Continue Reading
Brand Value Proposition from Purple Goat
At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading
Purple Goat vs Purple Collective: Understanding the Difference
At Purple Goat Agency, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach… Continue Reading
Visiting 10 Downing Street
Today was an unforgettable experience as I rolled through the doors of 10 Downing Street! As a child, I often pondered whether a building with this global significance could be accessed by wheelchair users—and here I am. The building was very accessible, with portable ramps, accessible restrooms, normal lifts, and even a fantastic Sesame lift… Continue Reading
Purple Collective Update
The Purple Collective launched recently and surpassed the 100-member milestone in just a few days! This quick growth highlights the enthusiasm and commitment within the community to make a difference in disability inclusion. Since the launch, we’ve been working closely with the community to make informed decisions based on the early actions we’ve carried out…. Continue Reading
My Approach to Leadership as a Disabled Founder
Leadership, to me, is about more than just steering the ship—it’s about building a culture where everyone feels empowered, valued, and motivated to achieve great things together. At Purple Goat Agency, fostering a strong company culture is at the heart of everything I as a founder and our senior management team do. Whether it’s our… Continue Reading