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An illustration featuring a diverse group of people, including individuals with different disabilities, in front of a colorful city skyline. The group includes people of varying ages, with visible wheelchairs and other mobility aids, standing under three rainbow-colored arcs that curve above the city. The image represents inclusivity and diversity. View More

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At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading

This image is a split visual showcasing two logos: the top half features the Purple Goat logo, a stylized image of a goat's head wearing glasses, representing the agency's focus on disability inclusion and marketing. The bottom half displays the Purple Collective logo, with a megaphone symbol, emphasizing the collective's commitment to social change, disability activism, and community-led campaigns. Both logos are united by a shared purple theme, symbolising their dedication to disability empowerment and advocacy. View More

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At Purple Goat Agency, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach… Continue Reading

Alt text: Martyn Sibley, sitting in his wheelchair, smiles in front of the famous black door of 10 Downing Street. A ramp is laid out in front of the entrance, highlighting the building's accessibility for wheelchair users. Martyn is wearing a blue and black plaid shirt and dark trousers, with the iconic address plate and lion's head door knocker visible behind him. View More

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Today was an unforgettable experience as I rolled through the doors of 10 Downing Street! As a child, I often pondered whether a building with this global significance could be accessed by wheelchair users—and here I am. The building was very accessible, with portable ramps, accessible restrooms, normal lifts, and even a fantastic Sesame lift… Continue Reading

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The Purple Collective launched recently and surpassed the 100-member milestone in just a few days! This quick growth highlights the enthusiasm and commitment within the community to make a difference in disability inclusion. Since the launch, we’ve been working closely with the community to make informed decisions based on the early actions we’ve carried out…. Continue Reading

A two-part image showcasing the Purple Goat team. The top half shows the team at a social event, standing in front of a bright red backdrop with the words 'Lifestyled Classics' illuminated behind them. The group is smiling and posing, with some members holding Monopoly-themed props. Martyn Sibley is in the center, seated in his wheelchair. The bottom half of the image captures a business meeting, with team members seated around a long table, attentively watching a presentation displayed on a screen in a modern office setting. View More

Leadership, to me, is about more than just steering the ship—it’s about building a culture where everyone feels empowered, valued, and motivated to achieve great things together. At Purple Goat Agency, fostering a strong company culture is at the heart of everything I as a founder and our senior management team do. Whether it’s our… Continue Reading

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Breaking News! I’m excited to announce the launch of a new disability cooperative, called the Purple Collective! The Purple Collective is a groundbreaking community platform designed to empower activists in the disability space. The mission? To connect passionate individuals with impactful campaigns, helping drive positive change through small, manageable actions that make a big difference…. Continue Reading