Martyn is seated in his brand-new purple Permobil F5 wheelchair, smiling with Ray standing beside him. The wheelchair features a transparent tray. They are outdoors on a quiet residential street with neatly trimmed hedges, leafless trees, and brick houses in the background. Ray played a key role in the assessment and delivery of the chair. View More

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Finally… My New Wheelchair Has Arrived! 💜 Every five years, funding becomes available for a new wheelchair—at least, that’s been my experience. When you rely on a power chair every day, all day, for both mobility and comfort through reclining functions, it inevitably gets older, worn out, and starts to break down. About 18 months… Continue Reading

A grand, ornate facade of the Kimpton Fitzroy London hotel, showcasing intricate architectural details, statues, and a central arched entrance with a doorman standing at the top of the steps. The vibrant red blur of a passing double-decker bus emphasizes the hotel's iconic London setting. This was where I stayed last summer and used their excellent stair lift for wheelchair access. View More

Disability inclusion isn’t just about fairness—it’s a powerful driver of innovation and economic growth. When disabled and non-disabled people work together to design solutions and create opportunities, businesses thrive in ways they didn’t imagine possible. This idea is central to the Economic Contribution pillar in my Disability Inclusion Manifesto. For too long, disabled people have… Continue Reading

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“Disability inclusion isn’t just a ‘nice-to-have.’ It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture.” This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six… Continue Reading

Lila Moss walks confidently down the runway at the 2024 Victoria's Secret Fashion Show, wearing a pale pink lingerie set adorned with intricate details and paired with feathery pink wings. The runway is illuminated with blue lighting, and other models are visible in the background. View More

Rcently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement… Continue Reading

An illustration featuring a diverse group of people, including individuals with different disabilities, in front of a colorful city skyline. The group includes people of varying ages, with visible wheelchairs and other mobility aids, standing under three rainbow-colored arcs that curve above the city. The image represents inclusivity and diversity. View More

At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading