What would you do with $500 to be Drop Dead Generous? Would you take a 31-inch Shetland pony to an older people’s care home to spark joy and connection? Would you plant daffodils in the shape of a smiley face for passengers flying into Bournemouth Airport? Would you buy essentials for people experiencing homelessness during… Continue Reading
Purple Changemaker Spotlight: Inspiring Future Marketers at Oxford Brookes University
On Friday, I had the privilege of giving a guest lecture at Oxford Brookes University’s Business School, thanks to the amazing Junior Oliveira. Junior came across my work and Purple Goat through his teaching on marketing and industry and kindly invited me to share my entrepreneurial and changemaking journey, along with the fantastic work the… Continue Reading
New Purple Permobil Wheelchair
Finally… My New Wheelchair Has Arrived! 
Every five years, funding becomes available for a new wheelchair—at least, that’s been my experience. When you rely on a power chair every day, all day, for both mobility and comfort through reclining functions, it inevitably gets older, worn out, and starts to break down. About 18 months… Continue Reading
Inclusion Drives Innovation and Growth
Disability inclusion isn’t just about fairness—it’s a powerful driver of innovation and economic growth. When disabled and non-disabled people work together to design solutions and create opportunities, businesses thrive in ways they didn’t imagine possible. This idea is central to the Economic Contribution pillar in my Disability Inclusion Manifesto. For too long, disabled people have… Continue Reading
Meeting UK Prime Minister Sir Keir Starmer
Yesterday, for the International Day of Disabled People, I had the privilege of a very busy and memorable day attending multiple events—all celebrations of progress and calls to action for the work we still have ahead of us. One of the highlights was meeting the Prime Minister, Sir Keir Starmer. It’s always an honor to… Continue Reading
A Day to Reflect, to Learn, to Act
This day was established to shine a light on the barriers faced by disabled people across the globe. It is a moment to amplify the voices of our 1.3 billion strong community worldwide and to celebrate the immense contributions we make to our societies. More than a day of recognition, it is a call to… Continue Reading
Disability Inclusion Manifesto
“Disability inclusion isn’t just a ‘nice-to-have.’ It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture.” This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six… Continue Reading
Victoria’s Secret: Progress in Inclusion – What’s Next?
Rcently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement… Continue Reading