Martyn Sibley in a purple jumper, seated in his wheelchair, speaking to the Prime Minister, Sir Keir Starmer, in an elegant room with golden details on the walls. Martyn is gifting a copy of his travel book while the Prime Minister listens attentively, mid-conversation. The atmosphere is warm and professional. View More

Yesterday, for the International Day of Disabled People, I had the privilege of a very busy and memorable day attending multiple events—all celebrations of progress and calls to action for the work we still have ahead of us. One of the highlights was meeting the Prime Minister, Sir Keir Starmer. It’s always an honor to… Continue Reading

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“Disability inclusion isn’t just a ‘nice-to-have.’ It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture.” This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six… Continue Reading

Lila Moss walks confidently down the runway at the 2024 Victoria's Secret Fashion Show, wearing a pale pink lingerie set adorned with intricate details and paired with feathery pink wings. The runway is illuminated with blue lighting, and other models are visible in the background. View More

Rcently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement… Continue Reading

An illustration featuring a diverse group of people, including individuals with different disabilities, in front of a colorful city skyline. The group includes people of varying ages, with visible wheelchairs and other mobility aids, standing under three rainbow-colored arcs that curve above the city. The image represents inclusivity and diversity. View More

At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading

This image is a split visual showcasing two logos: the top half features the Purple Goat logo, a stylized image of a goat's head wearing glasses, representing the agency's focus on disability inclusion and marketing. The bottom half displays the Purple Collective logo, with a megaphone symbol, emphasizing the collective's commitment to social change, disability activism, and community-led campaigns. Both logos are united by a shared purple theme, symbolising their dedication to disability empowerment and advocacy. View More

At Purple Goat Agency, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach… Continue Reading