Last Tuesday, I had the privilege of delivering the keynote speech for the West of England Centre for Independent Living (WECIL) at the inspiring We The Curious venue in Bristol. Events like these remind us how important it is to come together, share ideas, and drive change within larger networks. I was invited because of… Continue Reading
Purple Power
Brand Value Proposition from Purple Goat
At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading
Purple Goat vs Purple Collective: Understanding the Difference
At Purple Goat Agency, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach… Continue Reading
Visiting 10 Downing Street
Today was an unforgettable experience as I rolled through the doors of 10 Downing Street! As a child, I often pondered whether a building with this global significance could be accessed by wheelchair users—and here I am. The building was very accessible, with portable ramps, accessible restrooms, normal lifts, and even a fantastic Sesame lift… Continue Reading
Purple Collective Update
The Purple Collective launched recently and surpassed the 100-member milestone in just a few days! This quick growth highlights the enthusiasm and commitment within the community to make a difference in disability inclusion. Since the launch, we’ve been working closely with the community to make informed decisions based on the early actions we’ve carried out…. Continue Reading
My Approach to Leadership as a Disabled Founder
Leadership, to me, is about more than just steering the ship—it’s about building a culture where everyone feels empowered, valued, and motivated to achieve great things together. At Purple Goat Agency, fostering a strong company culture is at the heart of everything I as a founder and our senior management team do. Whether it’s our… Continue Reading
Purple Collective Launch
Breaking News! I’m excited to announce the launch of a new disability cooperative, called the Purple Collective! The Purple Collective is a groundbreaking community platform designed to empower activists in the disability space. The mission? To connect passionate individuals with impactful campaigns, helping drive positive change through small, manageable actions that make a big difference…. Continue Reading
Weekly Recap: Navigating a Fast-Paced Week Amidst Challenges
This week has flown by incredibly fast. It started on a challenging note with the unsettling news of riots across the country. However, the week has ended on a more positive note with some great developments in my personal projects. Purple Power: Driving Positive Change in Transport Accessibility One of the most exciting updates from… Continue Reading