Yesterday, for the International Day of Disabled People, I had the privilege of a very busy and memorable day attending multiple events—all celebrations of progress and calls to action for the work we still have ahead of us. One of the highlights was meeting the Prime Minister, Sir Keir Starmer. It’s always an honor to… Continue Reading

This day was established to shine a light on the barriers faced by disabled people across the globe. It is a moment to amplify the voices of our 1.3 billion strong community worldwide and to celebrate the immense contributions we make to our societies. More than a day of recognition, it is a call to… Continue Reading

“Disability inclusion isn’t just a ‘nice-to-have.’ It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture.” This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six… Continue Reading

Rcently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement… Continue Reading

Last Tuesday, I had the privilege of delivering the keynote speech for the West of England Centre for Independent Living (WECIL) at the inspiring We The Curious venue in Bristol. Events like these remind us how important it is to come together, share ideas, and drive change within larger networks. I was invited because of… Continue Reading

At Purple Goat, we believe inclusive marketing isn’t just about ticking boxes—it’s about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we’re… Continue Reading

At Purple Goat Agency, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach… Continue Reading