At Purple Goat, leadership has never been about one person. It’s about shared purpose, trust, and the collective energy that moves us forward.

I’m so proud to shine a light on four people who embody that spirit and who, together, represent the heart of Purple Goats Senior Management Team.

– Dan Wilcox, our Chief Operating Officer, brings calm strategic thinking and structure to our growth. He’s full of insights on the bigger picture, helping guide how the agency scales while staying true to our mission.

– Dom Hyams, known by many as the strategic energy and voice of Purple Goat, leads with creative vision and connection. His work across marketing, sales, and partnerships continues to open doors and inspire clients and audiences alike.

– Dani Roberts, who heads up our campaigns team, is the creative pulse of our influencer and insights work. She has a brilliant feel for what’s current in both disability culture and social media, blending both seamlessly.

– Harriet Carroll, our Operations Manager, has been with Purple Goat almost from the beginning. Leading campaigns in the early days and now building the professional foundations that keep everything running smoothly. Her commitment to quality and care is second to none.

What makes this team special isn’t just their individual skill, but how they collaborate. With humility, ambition, humour, and heart. It’s a daily reminder that collective leadership is where true innovation and inclusion happen.

Who are the people in your world that deserve a shoutout for the energy they bring to your mission? Drop a name or a note below. Let’s celebrate the humans behind the movements that matter.

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