I’m delighted to share my ongoing support for Purple Tuesday. An initiative I’ve known from the start through its founder Mike Adams, a friend and changemaker I respect deeply. Over the years I’ve been honoured to serve as an ambassador for this movement that is making accessibility and inclusion in business more than an after-thought.

For anyone unfamiliar, Purple Tuesday brings together organisations globally with a simple but powerful mission: commit to improving accessibility for disabled people, remove barriers, redesign experiences and in doing so unlock both social value and commercial growth. According to their data, disabled people represent 17 % of the global population and 70 % will not return to a business after experiencing poor customer service.

Why I believe Purple Tuesday continues to matter:

– It keeps the spotlight on accessibility as a business and human imperative, rather than a niche concern.

– It creates a clear moment for organisations to reflect, commit and improve. Not just flag the issue once, but embed change.

– Because of people like Mike and the real-world ambassadors, it drives community, accountability and collaboration, which is what long-term culture shift needs.

If you lead a brand, agency or organisation, I encourage you to register for Purple Tuesday today. Whether you’re in marketing, operations, HR or leadership, this is a moment to say you’ll show up, listen, improve and measure change.

Let’s #MakeInclusionVisible and ensure accessibility is built in, not bolted on.

Join in now: https://www.purpletuesday.co

#PurpleTuesday #Accessibility #DisabilityInclusion #InclusiveBusiness #Changemakers