Disability inclusion isn’t just about fairness—it’s a powerful driver of innovation and economic growth. When disabled and non-disabled people work together to design solutions and create opportunities, businesses thrive in ways they didn’t imagine possible.
This idea is central to the Economic Contribution pillar in my Disability Inclusion Manifesto. For too long, disabled people have been excluded from the workforce—not because of their abilities, but because of outdated structures and attitudes. By working collaboratively, we unlock untapped potential, enabling disabled people to contribute our talents and creativity fully.
Let’s think about this: In the UK alone, there are over fourteen million disabled people. Imagine the economic potential we could unlock if even a small percentage of this community had the opportunities and resources to enable them to do this.
At Purple Goat, we’ve seen this first-hand through our work with brands that embrace inclusivity. When businesses actively include disabled people—whether as employees, entrepreneurs, or consumers—they become more creative, adaptable, and successful. For example, accessible design, like ramps instead of steps or user-friendly tech interfaces, doesn’t just benefit disabled people—it improves experiences for parents with prams, delivery drivers, and busy professionals.
Inclusion is about working together to make life better for everyone. Supporting disabled entrepreneurs isn’t just about “giving” access to tools, finance, and networks—it’s about co-creating pathways for innovation and progress that ripple out to benefit all of us. When products and services work well for disabled people, they often attract broader audiences, driving growth and impact far beyond their original intention.
This year, I’m committing to spotlighting these success stories and encouraging businesses to rethink what inclusion really means. Let’s not just follow legislation or do the “right thing”—let’s actively create a better world, together.
If you’re already working on disability inclusion in your business or community, I’d love to hear your experiences. What’s worked? What have you learned? Let’s inspire each other and keep this momentum going!
#Inclusion #EconomicGrowth #DisabilityInclusion #Innovation #DisabilityManifesto
Photo (image credit for the hotel website) – Last summer, I had the pleasure of staying at the stunning Kimpton Fitzroy London. The hotel’s beautiful architecture and luxurious amenities were matched by their commitment to accessibility. Their innovative stair lift allowed me seamless wheelchair access, making my stay not only memorable but truly inclusive. It’s experiences like these that remind us how thoughtful design can make a world of difference for everyone.
