Martyn Sibley – Page 6 – Martyn Sibley
Reasons Why You Should Buy Antibiotics Online from www.antibioticsonlinerx.com/ Over recent years, buying drugs online has become a popular tendency because it is a simple process that does not require too much time or effort. In this regard, nowadays many people also prefer to buy antibiotics online as it is a useful alternative to buying them at traditional land-based pharmacies. Obviously, the reasons why people are attracted by online shopping are numerous as it will be examined further. However, this process is not only easy and free from any inconveniences but may also be risky especially if you cannot differentiate an illegal drugstore from a legal pharmacy. This way, before you actually buy antibiotics online, it is worth considering the pros and cons of online pharmacies in order to make the right choice. Be that as it may, buying antibiotics at online drugstores is getting more and more popular with customers worldwide and not without a sound reason. Read on to learn the details.

Martyn Sibley

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Martyn taking a selfie in his wardrobe mirror wearing a brown jumper, dark grey joggers and light grey shoes View More

Shifting Perspectives

19/02/2023

I’ve been doing some serious procrastination over my Purple Power newsletter. So I’ve decided, through a bunged up Sunday afternoon, to just write whatever comes out. Apologies if the outcome is more akin to my cold 😂 It’s actually quite similar to when I launched my blog in 2009. I had so many things to… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, How to change the world, Purple Power
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Gene Keys to unlock inclusion

05/02/2023

As a wheelchair user, disability activist and social entrepreneur I’m unwavering in these two perspectives – I didn’t choose to be born with Spinal Muscular Atrophy, and I can be more included in society by designing a barrier free world (no steps, no discrimination, no red tape). However theres another part of my personal and… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, Podcasts, Purple Power
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Welcome to Purple Power

25/01/2023

It’s here! The first post of my new Purple Power newsletter. Thanks for continuing this inclusion journey with me. In some ways you can expect similar things in these posts to when I first started blogging in 2009. Education on barriers that disabled people. Solutions from across the world. Why disability inclusion is good for… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, How to change the world
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Launching Purple Power

16/01/2023 3 Comments

NOTE: if you subscribe to my email list, please resubscribe HERE immediately (I’m deleting my current list today for the launch of the Purple Power newsletter!) Today is a very exciting day. I’m launching Purple Power. My new disability inclusion newsletter. As many of you know, I’ve been very busy and head down building Purple… Continue Reading

Posted by Martyn Sibleyin Uncategorized
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Relaxation and Inclusion

29/08/2022 1 Comment

I’ve been on #holidaymode this weekend. Should I be working by writing this post on bank holiday Monday? For me, writing about disability inclusion isn’t really work. It’s more of a passion. Not always an easy one, but a necessary one. I did take Saturday and Sunday to do two non work things though. Firstly… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, How to change the world
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Remote Work

11/07/2022

Remote working is still a hot topic. For disabled people, it’s been touted as a big leap forward. Many businesses are still grappling with the pros and cons of this new era. This can create many frustrations and fears for employers and employees. Indeed, for disabled and non-disabled employees too. We have to pause and… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, How to change the world
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Poland – the big trip

15/06/2022

I’ve been wanting to write more articles for a while. With some health challenges earlier in the year, and building the world’s biggest disability marketing agency, it’s been tricky finding time. However I’m currently in Poland and found some time to share how the trip went. With a plan to write about other topics after… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, Daily Perspective
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Purple Party

27/05/2022 1 Comment

Yesterday at Purple Goat we celebrated our second birthday in person. And when I say celebrated, it was the biggest celebration of disabled talent you’ll ever see! At an accessible venue in London for 150 people (believe me such venues are not so abundant), many of the top disabled influencers joined some of our clients,… Continue Reading

Posted by Martyn Sibleyin Bigger Picture, How to change the world

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About Martyn Sibley


My name is Martyn Sibley. I am a regular guy who happens to have a disability called Spinal Muscular Atrophy (SMA). This means I cannot walk, lift anything heavier than a book or shower myself. Nonetheless I run multiple businesses, am the author of 'Everything is Possible', I have a Degree in Economics & a Masters in Marketing. I love adventure travels (including an epic visit to Australia), I have great people in my life (including my soul mate), have flown a plane, enjoyed skiing & SCUBA diving, and live independently on earth.

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Today, on the International Day of Disabled People Today, on the International Day of Disabled People, I’m heading to 10 Downing Street to meet the Prime Minister, followed by a lunch meeting at the House of Lords with the Business Secretary Gareth Thomas and the @lilacreviewuk steering group for the launch of the Disability Finance Code for Entrepreneurship. This landmark initiative highlights the untapped potential of disabled entrepreneurs and the crucial role we play in driving economic growth, innovation, and societal progress. The Disability Finance Code aims to break down financial barriers for disabled entrepreneurs by: - Improving access to tailored finance products, - Providing enhanced mentoring opportunities, - Showcasing success stories to inspire and lead by example, and - Actively supporting disabled representation across financial firms. As David Raw from UK Finance said, "The banking and finance industry understands the importance of supporting entrepreneurs with disabilities and improving access to finance for all." This is a step towards a more inclusive financial system that empowers talent, unlocks innovation, and strengthens our collective future. It’s an honour to be part of these crucial conversations, advocating for a fairer financial system that doesn’t just benefit disabled entrepreneurs but enriches society as a whole. Let’s continue to celebrate inclusion, drive action, and recognise the transformative power of diverse talent in shaping a stronger, more equitable world. Here’s to building a future where everyone has the opportunity to thrive. #DisabilityInclusion #Entrepreneurship #InternationalDayOfDisabledPeople #FinanceForAll #EconomicGrowth #InclusionMatters
A Day to Reflect, to Learn, to Act In the journey A Day to Reflect, to Learn, to Act In the journey of humanity, there are days that remind us of what truly matters—days that call upon us to pause, reflect, and take action toward a more inclusive world. The 3rd of December is one such day: the United Nations International Day for Disabled People. This day was established to shine a light on the barriers faced by disabled people across the globe. It is a moment to amplify the voices of our 1.3 billion strong community worldwide and to celebrate the immense contributions we make to our societies. More than a day of recognition, it is a call to break down barriers—physical, societal, and attitudinal—and to embrace inclusion as a force for good. Next Tuesday, we at @purplegoatagency will honor this day by hosting a special event for our clients, new brands, and agencies in the marketing world. Together, we will explore the profound social and business impact of authentically representing disabled people in advertising and media. To inspire this journey, I invite you to look at one of our past campaigns, where representation was not just a box to tick but a powerful force for connection and growth. You can explore it here: https://www.purplegoatagency.com/inclusive-marketing-campaigns/. And please let me know: what does the UN International Day for Disabled People mean to you? How can we, as individuals and businesses, drive meaningful change? Share your thoughts below—because together, we can move mountains. #DisabilityInclusion #AccessibilityMatters #InclusionForAll #RepresentationMatters #TravelWithDisability #Empowerment #DisabilityAdvocacy #BreakingBarriers #ScenicViews #InspiringJourneys #PurpleGoat #InclusiveWorld #CelebrateDifferences
"Disability inclusion isn’t just a 'nice-to-have "Disability inclusion isn’t just a 'nice-to-have.' It’s a transformative approach to building a better world—when disabled people are fully included, society gains valuable perspectives, economic growth, and a richer culture." This quote is from my recently published Disability Inclusion Manifesto and encapsulates the vision I’ve been working towards my entire life. The manifesto outlines six key pillars for creating an inclusive society: 1️⃣ Meeting Basic Needs 2️⃣ Supporting Independent Living 3️⃣ Promoting Lifelong Learning 4️⃣ Unlocking Economic Contribution 5️⃣ Enabling Civic Participation 6️⃣ Opening Up Leisure and Tourism It’s a personal roadmap informed by my lived experience, my career, and the countless incredible disabled people I’ve had the honour of working alongside. But more than that, it’s an invitation—to governments, businesses, and individuals—to join the movement for true inclusion. Take a look, reflect, and let’s start a conversation: https://martynsibley.com/manifesto-for-disability-inclusion/ Together, we can build a world that works better for everyone. #DisabilityInclusion #Manifesto #Purple #InclusionMatters #Changemaker
Victoria’s Secret: Progress in Inclusion – Wha Victoria’s Secret: Progress in Inclusion – What’s Next? Recently, the iconic Victoria’s Secret Fashion Show returned, and this time, it took a bold step toward diversity and inclusion. Seven disabled models, including Lila Moss, graced the runway, showcasing the brand’s commitment to embracing a broader spectrum of beauty. Lila, who has type 1 diabetes, walked proudly with her insulin pump visible—a powerful statement of representation for those living with medical conditions. This milestone is worth celebrating, but it also raises an important question: how do we ensure this is more than just a one-off moment? At Purple Goat, we believe that inclusion isn’t a box to tick; it’s an ongoing commitment that requires authentic storytelling and real collaboration with disabled communities. For example, with our expertise we'd have supported Victoria’s Secret to amplify this moment through the voices of disabled influencers. These influencers not only bring reach but also genuine connection to the disabled community and beyond, sparking conversations that resonate deeply. With our insights, we could help craft campaigns that turn milestones into movements—building trust, driving engagement, and creating lasting impact. A big thank you to Beth Forsyth and Beth Sadler, two of our incredible account managers at Purple Goat, for brainstorming this discussion with me and always going the extra mile to support our clients. What do you think about Victoria’s Secret’s new approach? How can brands continue to build on these efforts to ensure true inclusion, for the benefit of everyone in society? #DisabilityInclusion #RepresentationMatters #PurpleGoat #InclusiveMarketing #FashionForAll #VictoriaSecret2024
Happy #purpletuesday from @purplegoatagency Happy #purpletuesday from @purplegoatagency
In the latest episode of my podcast, I had the ple In the latest episode of my podcast, I had the pleasure of sitting down with Tanvi Vyas, a long-time friend and collaborator in the disability inclusion space. We’ve known each other for years, and it was fantastic to catch up on her incredible work, particularly her efforts in improving accessible train travel, which aligns perfectly with one of our current Purple Collective campaign focuses. We also talked about her recent recognition in the King’s Birthday Honours list, where she was awarded an MBE for her outstanding contributions to transport accessibility. Tanvi’s insights and dedication to creating a more inclusive society are truly inspiring. Join us as we discuss the strides being made in accessibility, the challenges that remain, and how we can all contribute to positive change. Watch the episode on YouTube: https://youtu.be/Fsd5BcN4Mus?si=T69lU-Txc1fx7G5h Listen on Spotify: https://open.spotify.com/episode/4es4VkofaGA5pcufCzQ21O?si=pBKOxUZyT0iLxZHJWOh7aw #DisabilityInclusion #Accessibility #PurpleCollective #AccessibleTravel #PodcastEpisode
Last Tuesday, I had the privilege of delivering th Last Tuesday, I had the privilege of delivering the keynote speech for the West of England Centre for Independent Living (WECIL) at the inspiring We The Curious venue in Bristol. Events like these remind us how important it is to come together, share ideas, and drive change within larger networks. I was invited because of a talk I previously gave in Manchester, showcasing how every step in our work opens new doors and builds momentum for even greater impact. During my speech, I discussed the business case for inclusion and how we work at Purple Goat to engage brands. I also shared my background in activism and our work at the Purple Collective, which focuses on mobilising individuals and organisations toward meaningful change on issues like social care and accessibility. One of the real highlights was connecting with other speakers and attendees, seeing firsthand the energy and commitment they bring. Huge thanks to the organisers and everyone involved in creating such an impactful event. I’m excited to see the influence these connections will have on advancing accessibility and inclusivity in Bristol and beyond. #Inclusion #DisabilityInclusion #PurpleGoat #PurpleCollective #Accessibility #InclusiveCities #Bristol #UrbanPlanning #CityDevelopment
At Purple Goat, we believe inclusive marketing isn At Purple Goat, we believe inclusive marketing isn't just about ticking boxes—it's about unlocking real growth opportunities by authentically representing our disabled community. Did you know that disabled social media creators outperform non-disabled creators by 20.4% in engagement? Yet, brands are still overlooking a huge market: 24% of the UK population is disabled, but we're drastically underrepresented in ads. It's not just about disability—64% of all consumers are more likely to act on ads they see as inclusive and reflective of the diverse world around them. Inclusive marketing drives deeper engagement, stronger brand loyalty, and taps into an audience that's waiting to be engaged with meaningfully. Let’s chat about how your brand can lead the way in disability-inclusive marketing and create real impact! #InclusiveMarketing #DisabilityRepresentation #MarketingStrategy #BrandGrowth #PurpleGoat
Purple Goat vs Purple Collective: Understanding th Purple Goat vs Purple Collective: Understanding the Difference At Purple Goat, we work with brands that are eager to authentically include disabled people in their marketing campaigns. Our mission centers on disability representation, and we achieve this by collaborating with influencers and content creators from the disability community, alongside leveraging the lived experiences of our diverse team. We ensure brands authentically reach and represent the 1.3 billion disabled people worldwide. On the other hand, @purplecollectiveglobal is a platform for individuals—disabled and non-disabled, campaigners, and Disabled People’s Organisations (DPOs)—to unite behind impactful causes. Each quarter, we focus on three key campaigns. For October, November, and December, we are driving action around social care, hoists in hotels, and train travel. Through the mini-actions taken by our collective members, we aim to create large-scale social change, positively impacting the disability community. In short, Purple Goat works with brands to elevate their inclusion in marketing, while Purple Collective empowers individuals and organisations to create meaningful change in social issues affecting the disabled community. The two are complementary in their shared mission to advance disability inclusion, yet they operate in distinct, powerful ways. For brands looking to bring inclusion into their marketing, visit our website here https://www.purplegoatagency.com For individuals keen to join our collective for change, head to our website here https://purplecollectiveglobal.com Let’s drive meaningful change, together!
Today was an unforgettable experience as I rolled Today was an unforgettable experience as I rolled through the doors of 10 Downing Street! As a child, I often pondered whether a building with this global significance could be accessed by wheelchair users—and here I am. The building was very accessible, with portable ramps, accessible restrooms, normal lifts, and even a fantastic Sesame lift for interior steps. I also got a glimpse of the Prime Minister’s study and the iconic cabinet room. The meeting I attended was filled with business and marketing leaders, and I loved being involved in such a holistic inclusive capacity. It was particularly great to bring the disability conversation into the mix, ensuring it remains part of the broader discussion on communication and representation in modern government. After a rich discussion and meeting some like-minded individuals, I’m excited to see the great things that will come from today’s conversation. #Accessibility #Inclusion #DisabilityRepresentation #Democracy #Marketing #PurpleGoat Alt text already added to image
Exciting times ahead as Creo from Tech Nation and Exciting times ahead as Creo from Tech Nation and Motability Operations Ltd, which is a disability startup incubator I’m proud to serve on the steering group for, has launched its first cohort! 🎉 Participants in the Creo incubator can expect a transformative experience, including business mentoring, industry networking, and support in areas such as marketing, finance, and product development. This incubator is specifically designed to empower disability start up founders by addressing unique challenges and unlocking the potential for scalable growth. I'm thrilled to share that I’m mentoring @lendocare, one of the innovative companies in this cohort. LendoCare provides accessible equipment rentals, including wheelchairs and mobility aids, meeting a growing demand for convenient and affordable mobility solutions across the UK. Last week, I had the pleasure of meeting one of LendoCare’s founders, Solomia Boretska, and I’m genuinely excited to support her in taking the company to new heights. LendoCare is set to make a significant impact on the accessibility market, and I look forward to seeing their continued success! Alt text - Solomia and Roman, siblings and co-founders of LendoCare, stand smiling in front of a backdrop displaying sponsor logos. Solomia, on the left, is wearing a white top and jeans, while Roman, on the right, is wearing a grey sweater. They both appear relaxed and excited, representing their startup in accessible equipment rental services. #DisabilityInclusion #CreoIncubator #Mentorship #Accessibility #Startup #Innovation Chantelle Young Deanna Emeny Andrew Miller Jonathan Jenkins Srin Madipalli Aarish Shah Casey Hendricks Carolyn Dawson Kate Hallward David Dew-Veal Michelle Ovens CBE Gareth Thomas MP
Purple Collective Update The Purple Collective la Purple Collective Update The Purple Collective launched recently and surpassed the 100-member milestone in just a few days! This quick growth highlights the enthusiasm and commitment within the community to make a difference in disability inclusion. Since the launch, we’ve been working closely with the community to make informed decisions based on the early actions we’ve carried out. After some insightful input, we’ve settled on focusing on three key campaigns each quarter to ensure targeted and achievable progress. For Quarter 4 (October-December), we will be focusing on the following campaigns: 1. Social Care 2. Hoists in Hotels 3. Train Travel Campaign 1: Social Care For social care, our goal was to connect with an organisation that elevates the voices of disabled people and ensures those voices are heard by decision-makers. We are thrilled to announce that our partnership with Martin Routledge has allowed us to reach that goal. The collective has already contributed by providing personal insights into what the future of social care could look like. I had the privilege of running a session at the Social Care Futures conference in Manchester with Alice Klein from the Association of Directors of Adult Social Services (ADASS). With SCF regularly meeting with the Care Minister, we’re well-positioned to push forward for meaningful changes. Campaign 2: Hoists in Hotels As someone who personally relies on hoists, I’m all too aware of the challenges disabled people face when traveling. Shockingly, while approximately 250,000 people in the UK need hoists, there are only around 10 hotel rooms nationwide equipped with them. Hotels are not yet legally obligated to provide hoists, and the business case for doing so hasn’t fully been recognised. However, we see an opportunity to influence Part M of the Building Regulations, much like how Changing Places toilets have transformed accessibility in public venues such as shopping centres and stadiums. While we’ve made strides by connecting with the right people in this space, we will continue to push forward with the collective voice throughout this quarter. Campaign 3: Trains Continued on martynsibley.com
Had the most amazing Saturday out in London with m Had the most amazing Saturday out in London with my brilliant mum @farrington_trish! We caught "Back to the Future: The Musical" 🎭 and indulged in some Prosecco and dinner. While the show was spectacular, what I truly cherished was spending quality time with my mum. She's such a happy and wise person, and the older I get, the more I appreciate how much she, along with my dad and all my family and friends, have supported me through everything. It might sound a bit soppy, but it’s so important to acknowledge and appreciate these things!❤️ Alt text - A selfie of me and a smiling mum at a theatre, enjoying a day out together. We are both looking directly at the camera. In the foreground, a part of the musical's signage, "back to the Future The Musical", is visible. #FamilyFirst #MusicalTheatre #LondonDiaries #MakingMemories #AppreciationPost
Exciting news for everyone passionate about making Exciting news for everyone passionate about making a difference! I’m honored to join forces with @thecitizensguy, whose work on 'citizens' has reshaped my understanding of our collective power. His book and thoughts have inspired me to further embrace our role as disabled individuals in advocating for a world that recognises and values our contributions. We are gearing up for a transformative event on October 31st at The Conduit in London, part of Jon’s "Adventures in Democracy" series. This session will delve into disability activism, discussing how we can harness our agency to foster inclusive changes. I’m also excited to announce that Dr. Simon Duffy, a leading thinker on citizenship and societal inclusion, will be joining us. It’s set to be an insightful gathering, exploring how disabled voices can influence broader societal shifts. You can join us in person or tune in online to be part of this empowering discussion. Don’t miss out on the chance to contribute to a movement that champions equality and inclusion for all! Click here for more information and to sign up https://share-eu1.hsforms.com/1BGLB-hT5QiKsFH9W0rQgBw2b2ovr Alt text - A side-by-side image of two men smiling. On the left, Martyn in a colorful plaid shirt, is smiling directly at the camera. On the right, Jon Alexander, wearing a light blue shirt and smiling warmly, is pictured against a green outdoor background.
As someone with lived experience of disability and As someone with lived experience of disability and a long-time changemaker in the world of disability inclusion, I’ve seen firsthand the power—and the gaps—within the marketing and advertising industries when it comes to truly representing disabled people. At Purple Goat, our mission is simple: we’re here to close the gap in disability representation. Right now, with 24% of the population having a disability but less than 1% of adverts featuring disabled people, the representation is drastically under-indexed. An inclusive marketing industry isn’t just about checking boxes or fulfilling quotas—it’s about reflecting the true diversity of our society and unlocking opportunities for brands to engage with a vastly underserved market. More importantly, it’s about showing disabled people that we are visible, valued, and essential in every space—especially in media and advertising where visibility truly matters. The changes we need to see aren’t just cosmetic, either. We need authentic stories, disabled talent in front of and behind the camera, and a long-term commitment from brands to represent disabled people as a core audience, not just in one-off campaigns. Let’s work towards a marketing industry that truly reflects the world around us. If your brand is ready to join the movement for real inclusion, we’d love to chat about how we can work together. Alt text - Martyn wearing sunglasses is seated in a specially made adaptive seat within a hot air balloon basket during a filming session for a Catalan tourism marketing video. He is accompanied by three other individuals with cameras and filming equipment, capturing the stunning scenery. The background reveals a sweeping aerial view of Catalonia, with distant mountains and a sprawling landscape below. The scene captures a sense of adventure and professionalism as the team works together to highlight accessible tourism in the region. #InclusiveMarketing #DisabilityInclusion #RepresentationMatters #PurpleGoat #Changemaker
A week ago today, I had the privilege of being in A week ago today, I had the privilege of being in Manchester for the People Power Conference hosted by Social Care Futures. The event focused on how social care can better empower, and most importantly, include its users in both diagnosing the problems and co-creating the solutions. Having met Neil Crowther, Martin Routledge and Andy a few months back, we collaborated on the first Purple Collective action right after its launch, and it was an honor to then be invited to run a session alongside the brilliant Alice Klein from Association of Directors of Adult Social Services (ADASS) on how to use media for campaigning towards a more inclusive world. I met so many passionate and brilliant people including my best friend from university Richard Currie, and I’m genuinely feeling optimistic that social care can not only work for disabled people, but for everyone in our society. A personal highlight for me was the choir's rendition of Caravan of Love by The Housemartins—a song I adored as a child and whose lyrics felt especially poignant for the day. 🎶 Here’s a glimpse of the conference with this iconic song in the background. Feeling inspired and hopeful for the future of social care! #SocialCare #Inclusion #PeoplePower #CampaigningForChange #PurpleCollective #AccessibleWorld #CommunityAction
I had the privilege of sharing the stage with some I had the privilege of sharing the stage with some truly inspiring entrepreneurs at the Lloyds Diversity in Entrepreneurship event at BAFTA London last week. The evening brought together a diverse range of entrepreneurs with one common goal: to drive positive change and tap into the full potential of talent across the UK. It was incredible to hear from the likes of: Andy Ayim MBE from Ayim Unlimited Jen Lothian from MyArk Byron Dixon OBE from MicroFresh Pamela Aculey from Just Like Me Books and Mixd Reality We shared stories on the unique challenges faced by women, Black heritage, and disabled entrepreneurs—from securing venture capital to overcoming early-stage scaling hurdles. For me, it was particularly powerful to discuss how disability inclusion is a driver of innovation, not a barrier, and to witness how shared experiences can spark new ideas for breaking down barriers and opening doors in the business world. As someone who champions inclusive change through my work with Purple Goat Agency and beyond, the opportunity to contribute to this dialogue felt incredibly rewarding. The energy in the room reaffirmed just how important it is that we keep pushing for representation across all sectors—because when everyone’s voice is heard, real progress happens. Thank you to all who took part and to Beth Knight Elyn Corfield Kimberley Loudon Sharon Doherty for hosting this inspiring event. Looking forward to building on the momentum from the evening and seeing what we can accomplish together! Alt text: Martyn is seen at the Lloyds Diversity in Entrepreneurship event, engaging in conversations with fellow attendees and networking. He is later shown on stage, speaking confidently to a seated audience, discussing his journey as an entrepreneur and his work in driving disability inclusion through Purple Goat and other initiatives. The venue is vibrant with a professional yet inviting atmosphere, and the stage is illuminated as Martyn shares his insights and experiences. #Diversity #Entrepreneurship #Innovation #ChangeMaking #InclusiveBusiness #Networking #PurpleGoat
It’s been a fantastic time at Purple Goat, with It’s been a fantastic time at Purple Goat, with a lot of exciting media attention, especially in the marketing and advertising trade world. We’re proud to see the spotlight on disability representation grow, particularly as the Paralympics continue to inspire brands to rethink their approach to inclusivity. 🚀 Our very own @domhyams was featured on BBC Radio 4’s Money Programme early yesterday morning, discussing the incredible business and brand opportunities emerging from the Paralympics in Paris. The Games have been a true spectacle, and Dom highlighted how brands can leverage this moment for long-term growth rather than seeing it as a one-off, tokenistic opportunity. 🎙️ I was also recently a guest on the MadTech podcast by @exchangewire , where I had the chance to share the founding story of @purplegoatagency , the massive opportunity for disability representation in marketing and advertising, and how brands can make a real impact beyond the Paralympics—even if they weren’t directly involved with the games. There’s a longer-term play here, and the potential is huge! 📢 You can listen to the full podcast on this link https://open.spotify.com/episode/0W3c94mg02FPAOgpkbDn9B?si=auv_z8KzROmYaMgmXCDugA&nd=1&dlsi=be199bb49b144957 to hear more about the opportunities for inclusive marketing. And if you're a brand interested in exploring how to better represent the disabled community, get in touch with us at Purple Goat. There’s never been a better time to lead the change! Alt text - Image featuring Martyn Sibley (left) and Dom Hyams (right) positioned in front of a Paralympic track scene. In the background, an athlete is seen running in a competitive race inside a stadium filled with spectators. Martyn is smiling and wearing a plaid shirt, while Dom is looking at the camera, wearing a black shirt and a cap. Image credit - media leader article we were also featured in https://uk.themedialeader.com/purple-goat-brands-increasingly-leaning-in-to-paralympics/ #PurpleGoat #DisabilityRepresentation #InclusiveMarketing #Paralympics #MediaSpotlight #BusinessOpportunity #Marketing #Advertising
The @purplecollectiveglobal launched almost three The @purplecollectiveglobal launched almost three weeks ago now, and the momentum is building! 🚀 With over 100 members already, @phils_adventures_on_wheels and I have been combining forces—he's built the tech and ensuring day to day progress, while I’ve brought in campaign partners and share the news on my socials. Together, we're harnessing the collective voice where vital services don't engage with disabled people. This is in synergy with the work we do at Purple Goat with progressive and forward thinking brands who want to embrace disability inclusion. So far, the Collective has led two impactful actions—one with Social Care Futures and another on train travel, addressing the challenges many wheelchair users, like @tannigreythompson , face on UK railways. We’re now building on the buzz from the Paralympics, which has inspired the world with stories of inclusion. But it’s not just about big events—it's about ensuring that accessibility happens in everyday life too. This is a marathon, not a sprint, and we need your ideas and engagement to make lasting change. Help us drive disability inclusion forward by signing up and taking action—quick, impactful tasks that make a difference. Join us today here: https://purplecollectiveglobal.com/ Alt Text: A group of athletes in racing wheelchairs are competing in a race, leaning forward intensely as they push their wheels. They are wearing helmets, and their focus is evident as they move in unison down the track. The image is in black and white. #DisabilityInclusion #PurpleCollective #SocialCare #Accessibility #Paralympics #CollectiveAction #MakeADifference
Thank you so much for the birthday love to us both Thank you so much for the birthday love to us both. Always very cool celebrating my birthday one day after my beautiful wife @_wakamtanka_. After a brilliant weekend with the golden fluff ball Sunny in Norfolk we've received so many presents, cards and well wishes. Here's to another year around the sun! And what an alt text from chat GPT of the image! A man in a motorized wheelchair, a woman, and a golden retriever dog are enjoying a peaceful walk through a lush, green forest. The path is covered with pine needles and leaves, and tall trees surround them, creating a serene, natural setting. The man is smiling, the woman is leaning slightly towards him with a joyful expression, and the dog is panting happily beside them. The atmosphere is calm and filled with the beauty of nature.
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